The Inspiration 

Our original founder's 2 daughters were the inspiration behind Pure Heavenly.

Having suffered himself from fatigue, weight issues, depression, he has always been aware of the impact of food (especially sugar, dairy and gluten) on his health.

Not wanting his daughters to have the same issues, he looked for a healthier chocolate that the whole family could enjoy together. When he could not find one they all liked he set himself a challenge to create a delicious, vegan, low sugar, dairy free, planet-friendly alternative.


This years great news is Pure Heavenly have just won "Best Vegan Chocolate" Award from Vegan Food & Living Magazine.

The recipe is 100% vegan, plant-based, and totally FREE from dairy, gluten, wheat, soy, and GMO ingredients. It is also free of palm oil, so is better for the environment. Best of all - it contains less than 1% sugar compared to 56% in the leading brand in the UK.

We loved taking part in Dragons’ Den, and are so grateful to all the Dragons for their enthusiasm and positive reaction to our heavenly chocolate.

In the meantime – we  hope you love our chocolate as much as Peter and the Dragons did. 

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